Joe grew up in his parent’s gastropub, The Three Lions Inn on the edge of the New Forest in Hampshire. Whilst watching his father cook he was dreaming of being a pilot. Those dreams led him to winning a Flying Scholarship during his time in the CCF at Winchester College, followed by a full university cadetship in Royal Air Force as a Pilot Officer at Manchester University, where he studied Chemistry. Latterly, Joe became a little disillusioned during his time in the forces and felt that his skills would be better placed doing something else that he truly loved. Clearly his prowess in the pub shouldn’t go to waste, so it was there, in his parent’s pub that he decided that he was a lover not a fighter and traded the career of a pilot with that of wine.
Joe promptly went off to study and make wine in Bordeaux. After a stint at the mighty Oddbins, Joe retraced his steps to help run his parents, now award-winning pub. It was here that he was picked up by Sainsburys and put together a companywide training course for their in-store advisors. Teaching the staff at Sainsbury’s not only about wine but also beer and spirits. After a short stint in they are buying team, he was then head-hunted to Waitrose where he worked as a wine buyer for 5 years.
In 2001, Joe left Waitrose to set up the marketing company Cube Communications, which still thrives today, winning Wine PR Company of the Year at the Drinks Business Awards 3 years in a row, and recently celebrated its 10-year anniversary. He continues to act as their expert consultant today.
During this time, he also co-presented his first TV show Great Wine Walks with Kitty Johnson the daughter of the famous Hugh Johnson.
Joe became the wine columnist for The Sunday Express, also writing for magazines such as Waitrose Food Illustrated, Red and regular articles in the trade press.
His TV career burgeoned, becoming a regular on TV Shows such as Great Food Live, Saturday Kitchen, Ladette to Lady and Richard and Judy - where he co-authored their hugely successful Richard and Judy Wine Guide.
One of Joe’s most enjoyable and gratifying jobs was working as a wine consultant for Dartington Crystal in Devon, where he aided their design department in creating their hugely successful lead-crystal Wine Master glass range. The Chef’s Taster glass is still considered by many to be the finest tasting glass available today.
For the last few years Joe has acted as a consultant to various companies in the wine trade and continues to host tastings all over the country as well as abroad. He is the regular host for the annual Tesco Wine Fairs around the British Isles.
If anyone knows Joe, they will be aware of his passion for nightlife. With this has come an obsession with the London cocktail and bar scene. Along with New York and Tokyo, London is one of the great capitals of the cocktail world. He considers the sophistication of a good bartender combines the knowledge and skills of a sommelier with the artist flair of a good cook. Cocktails are as fascinating to Joe as wine and he loves to share this great passion with other people.